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Wine: Where & Why
Connecticut package stores are family-owned and operated in the communities in which we live. It’s vitally important to support our local small businesses. When they do well – we all do well.
Connecticut is home to one of the best wine marketplaces in the country. We have strong pro-consumer laws that promote price transparency, and yield consistently low prices. The focus has always been customer service.
We’re glad you’re interested in learning more about wine sales in Connecticut, and the importance of keeping it exclusively available in package stores.
It’s no mystery why supermarkets want to get into the wine business – it’s the most profitable product in adult beverages. Wine sales yield double the earnings of beer and 50% more than liquor. Wine sales represent approximately 35% of an average package store’s annual sales. Make no mistake, the loss of exclusive wine sales will decimate the small, family-owned package stores in our neighborhoods.
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Why keep wine out of supermarkets?
Here is why you should care.
Wine customers in Connecticut will end up losing out in the long run if deep-pocketed grocery stores take over small family-run package stores’ core business by selling wine.
Encourage Entrepreneurship, Don’t Discourage It.
In the end, Wine in Supermarkets means a big LOSS for Connecticut Wine Customers & the communities they live in.
WINE: WHERE & WHY...A CLOSER LOOK
FREQUENTLY ASKED QUESTIONS
Conclusion
Connecticut enjoys a convenient, vibrant, diverse, efficient and safe alcohol beverage system. Experience shows that shifting wine sales to supermarkets will NOT increase wine sales or revenue to the state, but it WILL:
- Siphon customers, sales, business and jobs away from Connecticut’s 1,200 small, family-owned local businesses in favor of big, mega, out-of-state owned supermarket chains.
- Favor popular, national wine brands over Connecticut-grown wines.
- Erode consumer choice, family-owned local businesses, jobs and public safety.